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News & Brews with James Moore & Company is a monthly series discussing the latest in the business of collegiate athletics. We will discuss topics like name image likeness, updates to NCAA financial reporting, your financial story and more. Join us the second Thursday of each month at 4:30 pm Eastern time (1:30 pm Pacific) as we have a beer (brew) and discuss the latest developments (news) that affect your athletics program! It’s part of our firm’s continued commitment to share knowledge, build trust and bring value to the collegiate athletic professionals.
Episodes

Thursday Sep 17, 2020
S1:E15: COVID-19, Budgeting Without Football at NIU
Thursday Sep 17, 2020
Thursday Sep 17, 2020
It’s a bonus September episode! Today we address the uncertainty of budgeting without football. We’ve reached the six-month mark of athletics departments modeling and remodeling for worst case scenarios. And a big thing we’ve noticed... some schools are better built and prepared for these challenges than others.
Joining Katie today is Debra Boughton, Chief of Staff/Senior Associate AD for Revenue Generation/SWA at Northern Illinois University Athletics. This episode provides a deeper dive to the discussions that Katie, Debra, and other panelists had on the LEAD1 virtual forum, focusing on dealing with the financial fallout of COVID-19. Debra has a unique perspective and “outside the box” approach to leadership in college athletics, so it’s an episode you do not want to miss!
00:10 - Welcome and Introductions
01:31 - Brews of the Week
02:38 - Leadership Bio
06:35 - What Gets You Up in the Morning?
09:52 - Athlete Wellness
13:48 - Challenging the Status Quo
18:56 - Evolution of Budget Impacts
25:50 - Top Metrics for Monitoring Financial Health
30:00 - Common Misperceptions of Group of 5 Athletics Finances
38:26 - Advice for Peers
44:34 - Wrap-Up
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/

Thursday Sep 10, 2020
S1:E14: COVID-19, Navigating Uncertainty at UCF Athletics
Thursday Sep 10, 2020
Thursday Sep 10, 2020
It’s September, and the entire country is watching universities to see how they navigate the uncertainty of football in the middle of a pandemic. There are a lot of misunderstandings about the business of college sports, and the financial health of an athletics program is critical for the support of their student-athletes.
Joining Katie and Ken today is Brad Stricklin, Executive Associate AD and CFO at the University of Central Florida Athletic Association. Today Brad will share his unique perspective on how UCF has faced the challenges of the pandemic so far. He'll also discuss their planned approach to the fall sports season ahead. And of course, everyone will talk about their brew of the month!
00:10 - Welcome and introductions
00:28 - Brad Stricklin’s Leadership Bio
09:08 - Student-Athlete Wellness
12:47 - Budget Impact of COVID-19 Expenses
14:53 - Top Metrics for Financial Health
19:07 - Opportunities for Making Changes
26:14 - Brews of the Week
27:29 - Wrap-up
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/

Wednesday Aug 12, 2020
S1:E13: Leadership in a Pandemic at Mississippi State
Wednesday Aug 12, 2020
Wednesday Aug 12, 2020
It’s August, and the hot topic on everyone’s mind is the pandemic’s impact on football season. But today, we’re going to take the discussion down a different path. Because now more than ever, strong and innovative leadership is needed to handle the challenges we’re facing.
Joining Ken and Katie today to discuss leadership during the pandemic is Eric George, Executive Senior Associate Athletic Director and CFO at Mississippi State University Athletics. Having transitioned between two Power 5 athletic programs during the pandemic, Eric brings a unique perspective of intentional leadership. Katie will share her point of view as the leader of our firm’s higher education and collegiate athletics industry practices, while Ken moderates the discussion. And of course, everyone will talk about their brew of the month!

Thursday Jul 23, 2020
S1:E12: COVID-19 Industry Update
Thursday Jul 23, 2020
Thursday Jul 23, 2020
In our premiere episode of News & Brews Sports Biz in April, Katie and Ken had a candid discussion on the top things they had seen and heard from clients and friends regarding the impact of the pandemic on their athletic departments.
The outlook on the business of college sports continues to evolve as the COVID-19 numbers continue to increase and the ripple effect continues to be felt. Katie and Ken share their current perspective on collegiate athletics as institutions are approaching the fall semester. And of course, they’ll discuss their brew of the month.
00:10 – Welcome & Introductions
01:17 – Brews of the Month
02:54 – Topic #1: Return to Play
12:53 – Topic #2: Names, Image, Likeness
21:09 – Topic #3: USA Today NCAA Finances Database
27:30 – Wrap-up

Thursday Jun 25, 2020
S1:E11: COVID-19, Effective Financial Communications at West Virginia University
Thursday Jun 25, 2020
Thursday Jun 25, 2020
On past episodes of News & Brews, we’ve spoken about the importance of frequent and engaging conversations between the AD and CFO, as well as other stakeholders within the University community.
Today on News & Brews, Katie and Ken talk with special guest, Simon Dover, Senior Associate AD and CFO of West Virginia University Athletics. He tells us how WVU capitalizes on synergies fostered by a culture of proactive and strategic collaboration to navigate challenges pre- and post-pandemic. And of course, they’ll discuss their beer choice of the week.
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
Podcast Topics
00:10 - Welcome and introductions
00:43 - Communicating financial matters to your Athletic Director
05:09 - Cost savings measures pre- and post-pandemic
10:22 - Collaboration with peers across the Big 12
12:28 - Engagement with student-athletes, fans, and local community
16:38 - Brews of the week
22:07 - Wrap-up

Thursday Jun 18, 2020
S1:E10: COVID-19 Which Line is it Anyway? FAQ’s for NCAA Financial Reporting
Thursday Jun 18, 2020
Thursday Jun 18, 2020
Collegiate athletics business offices often battle news headlines that don't provide a complete and accurate story—making strategic and proactive financial communication extremely important.
Today on News & Brews, Ken and Katie are joined by their teammates Brendan and Shane for a special segment of News & Brews that we’re calling “Which Line is it Anyway?” Our collegiate athletics CPAs will share some of the frequently asked questions they’ve researched with the NCAA on behalf of clients over the years. The timing of this segment should help schools as they prepare for year-end financial reporting.
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
Podcast Topics
00:10 - Welcome & Introductions
00:33 - Background on NCAA Membership Financial Reporting System
02:08 - Guarantees on canceled games
02:45 - Internal loans for operations
03:39 - Conference distributions
04:57 - Executive compensation excise tax
06:18 - Contract buyouts
08:26 - Sponsorship agreements
09:12 - Brews of the week
11:12 - Wrap-up

Thursday Jun 11, 2020
S1:E9: COVID-19 Storytelling in College Sports
Thursday Jun 11, 2020
Thursday Jun 11, 2020
Strategic and proactive financial communication is important as college athletics business offices battle news headlines that don’t always provide a complete and accurate story.
Today on News & Brews, Katie talks with special guest, Matt Brown. Matt is a sports writer and publisher of Extra Points, which covers news and analysis on some of the forces that shape college athletics beyond the field, including the financial and other business perspectives so often misrepresented in the media. We discuss publicly available financial information and how to get new voices to rise up to surface better well-rounded information.
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
Podcast Topics
00:10 - Welcome & Introductions
01:28 - Inspiration to Write About the Business of College Sports
05:06 - Programs That Are Best Suited to Navigate Everything Going on in 2020
08:22 - How Perspective has Changed Over the Past Few Months
11:45 - Discussion on Regional Scheduling and Other Changes Conferences Are Considering
20:15 - Flaws in Financial Reporting Model for Publicly Available Information
31:31 - How to Get New Voices to Rise Up to Help Surface Better Information
34:39 - How to Draw a Conclusion on Quality of Information in the Media
38:00 - Predictions on the Future of College Football
53:54 - Brews of the week
55:49 - Wrap-up

Thursday Jun 04, 2020
S1:E8: (Part 2): COVID-19 Virtual Connections in the Athletics Industry
Thursday Jun 04, 2020
Thursday Jun 04, 2020
The community of intercollegiate athletics is a strong one, with camaraderie and synergies that make the financial voices powerful ones through channels like CABMA.
Today on News & Brews, Katie talks with special guests and CABMA executive committee members, Brandi Bryant (Stephen F. Austin State University) and Patricia Moran (Virginia Tech). Brandi and Patricia share with us how they’ve pivoted to ensure a strong virtual connection across the industry during COVID-19 and their vision for coming out of the pandemic stronger together.
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
Podcast Topics
00:10 - Welcome & Introductions
00:52 - Getting back to your “why?”
05:43 - Virtual engagement of college athletics business officers
10:12 - CABMA 2020 Virtual Programming
14:38 - Planning for post-COVID environment
22:04 - Navigating challenges and uncovered opportunities
34:32 - Upcoming James Moore webinars for CABMA members on June 24th
36:40 – Brews of the week

Thursday Jun 04, 2020
Thursday Jun 04, 2020
The future of intercollegiate athletics is uncertain, driven heavily by policies enforced at the institutional level.
Today on News & Brews, Katie and Ken talk with special guest Travis Smith, Assistant Director with Indiana University Athletics and founder of the Higher Ed Athletics project. Travis shares with us the findings of his research on the connection between higher education policy and NCAA governance.
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
Podcast Topics
00:10 - Welcome & Introductions
01:08 - Purpose of the Higher Ed Athletics project
04:14 - What schools should be doing now to overcome post-COVID challenges
12:07 - Barriers of success and synergies between institutional-level policies and athletics
16:15 - Which programs are best suited to navigate everything
22:36 - Research on college enrollment and athlete enrollment
26:21 - Opportunities for transparency to reflect how an institution and athletic department support each other financially
31:22 - Chances of exceptions to NCAA policy for competition this year
36:21 - Brews of the week
37:45 - Wrap-up

Thursday May 28, 2020
S1:E6: COVID-19 Stakeholder Alignment at the University of Florida
Thursday May 28, 2020
Thursday May 28, 2020
Engaging with stakeholders is crucial to success now more than ever. Discovering how stakeholders impact business continuity helps collegiate athletic departments arrive at better decisions.
Today on News & Brews, Katie and Ken talk with special guests, Melissa Stuckey, Associate AD at University Athletic Association (University of Florida), and Steve Nouss, member of the UAA Board of Directors and chair of the UAA audit committee. They tell us how UF has been aligning with governance and other stakeholders to effectively manage uncertainty during the COVID-19 pandemic. And of course, they’ll discuss their beer choice of the week.
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
Podcast Topics
00:10 - Welcome and introductions
01:08 - Impact of COVID-19 on operations and how stakeholders help navigate challenges. (Q1)
03:19 - Role of governance in higher education and college athletics during the pandemic (Q2)
06:43 - Best practices for effective engagement with governance (Q3)
08:38 - Sharing financial information with stakeholders (Q4)
11:20 - Utilization of financial information for strategic planning and decision making (Q5)
15:26 - Scenario planning through COVID-19 and beyond (Q6)
17:59 - How ADs, CFOs, and governance can work together to evaluate business continuity (Q7)
23:43 - Brews of the week
25:56 - Wrap-up