![S3:E7: News & Brews Sports Biz: NFTs in Collegiate Athletics with SFA’s Wally Crittenden]()
June 9, 2022
On this episode of News & Brews Sports Biz, Katie and Ken welcome Wally Crittenden, Associate Athletic Director for Business Development & Revenue Generation at Stephen F. Austin State University.
Wally discusses the innovative approaches that Stephen F. Austin State uses in tokenizing digital assets. The trio discusses opportunities for athletic departments to convert assets they already own into revenue generating and brand boosting technology, such as social tokens and NFTs. And of course, they chat about their current brews of choice.
Welcome (0:11)
Career Path (1:02)
Common Digital Assets Terminology (3:20)
Common Myths of NFTs (8:01)
Revenue Generation, Fan Engagement & Brand Awareness (17:35)
Making Digital Assets Fan Friendly (22:05)
Getting Campus Buy-In (25:55)
Student-Athlete Engagement & Involvement (32:05)
Advice to Peers Exploring Digital Assets (34:20)
Collaborating with Creators (38:55)
NIL NFT Opportunities (42:42)
Brews of the Month (44:37)
Wrap-Up (46:55)
Sign up to receive News & Brews Sports Biz notifications when new episodes are released: https://www.jmco.com/news-and-brews/
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
![S3:E6: News & Brews Sports Biz: Blockchain and Cryptocurrency with CampusGuard’s Ruth Harpool]()
June 9, 2022
On this episode of News & Brews Sports Biz, Katie and Ken welcome Wally Crittenden, Associate Athletic Director for Business Development & Revenue Generation at Stephen F. Austin State University.
Wally discusses the innovative approaches that Stephen F. Austin State uses in tokenizing digital assets. The trio discusses opportunities for athletic departments to convert assets they already own into revenue generating and brand boosting technology, such as social tokens and NFTs. And of course, they chat about their current brews of choice.
Welcome (0:11)
Digital Assets: Why You Should Start Learning Now (2:00)
Cryptocurrency in Higher Ed: Key Insights You Need to Know (3:45)
When it Makes Sense to Start (7:10)
Market Volatility Risks & Opportunities (17:36)
Opportunities to Shape Supporting Technologies (24:44)
Brews of the Month (30:07)
Episode Wrap-Up (33:05)
Follow Up Discussion about Current Accounting and Tax Guidance (34:50)
Sign up to receive News & Brews Sports Biz notifications when new episodes are released: https://www.jmco.com/news-and-brews/
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
May 12, 2022
Today on News & Brews Sports Biz, Katie and Ken welcome Ashley Leko, Senior Associate Athletic Director/CFO at the University of South Florida and CABMA Mentor Me program chair. Ashley covers her career progression with the University of South Florida, key mentors that impacted her journey along the way and how she pays mentorship forward.
The trio also highlights the sports and entertainment relationships in the Tampa Bay area, including support of USF’s new on-campus football stadium. And of course, they chat about their current brews of choice.
Welcome (0:11)
Career Path (0:41)
Mentorship (2:52)
Team Tampa Bay (9:50)
USF’s New On-Campus Football Stadium (12:22)
Brews of the Month (15:00)
Wrap-Up (16:24)
Sign up to receive News & Brews Sports Biz notifications when new episodes are released: https://www.jmco.com/news-and-brews/
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
April 14, 2022
Today on News & Brews Sports Biz, Katie and Ken host Leigh Wojtkiewicz, the Associate Athletic Director of Data, Analytics and Strategic Initiatives at the University of Notre Dame and a co-founder of the Sports Data, Analytics & Technology Association. Leigh covers her career journey from tearing tickets to the data analytics boom in collegiate athletics.
The trio discusses the ROI of data and communicating the value proposition across campus, as well as the importance of data having a seat at the table within their athletics departments. And of course, they chat about their current brews of choice.
Sign up to receive News & Brews Sports Biz notifications when new episodes are released: https://www.jmco.com/news-and-brews/
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
![S3:E3 News & Brews Sports Biz: Striking Deals with FAMU’s Kortne Gosha]()
March 10, 2022
Today on News & Brews Sports Biz, Katie and Ken talk with special guest Kortne Gosha, the Director of Athletics at Florida A&M University. Kortne covers his journey to become an AD and the strides he and his administration at FAMU have taken to rewrite the Rattler way. The trio also discusses facilities upgrades, NIL opportunities and conference shifts that have impacted FAMU athletics and the future of the athletics department. And as always, they chat about their brews of choice.
Welcome (0:11)
Kortne’s Career Path (0:52)
Signing Major Deals with HBCU League Pass+ & LeBron James/Nike (10:27)
Friend- and Fund- Raising (17:55)
Facility Upgrades & Renovations (22:00)
NIL Opportunities for the Rattlers (27:51)
Changing Conferences (34:45)
The Drive for DEI & Promoting the CCDP (41:55)
Brews of the Month (46:12)
Wrap-Up (48:03)
Sign up to receive News & Brews Sports Biz notifications when new episodes are released: https://www.jmco.com/news-and-brews/
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
![S3E2: News & Brews Sports Biz: Development in a New Era With NC State’s Ben Broussard]()
February 10, 2022
With the interruption of endless revenue streams during the pandemic, collegiate athletics programs are struggling to balance budgets. Add to that competitive pressures to operate beyond the typical level of expenses, NIL, and other emerging issues… it’s no wonder fundraising in college athletics is becoming increasingly complex.
Today on News & Brews Sports Biz, Katie and Ken talk with special guest Ben Broussard, Senior Associate AD with NC State Athletics and Executive Director of the Wolfpack Club. Ben discusses how NC State has been managing donor relationships during these unusual times, including their responses to the cancellation of two post season events. The trio also discussing emerging methods for fundraising, including engaging boosters in NIL and handling of digital assets. And of course, they chat about their brew choices.
Sign up to receive News & Brews Sports Biz notifications when new episodes are released: https://www.jmco.com/news-and-brews/
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
![S3E1: News & Brews Sports Biz: Facing COVID-19 Challenges in 2022 with Dr. Mike Lauzardo]()
January 13, 2022
Join Katie and Ken as they welcome Dr. Mike Lauzardo, Chief of the University of Florida's Division of Infectious Diseases and Global Medicine. The group discusses the latest COVID-related challenges in collegiate athletics and considerations for navigating the pandemic going forward. Dr. Lauzardo also touches on hot topics centered on common myths, advice, and care in battling the current state of the pandemic. And the trio chats about their brews of choice heading into the new year.
- Welcome (0:11)
- Common COVID-19 Myths (0:49)
- Current State of COVID-19, Omicron Variant (2:11)
- Testing Protocol for Athletes (9:22)
- Speaking “Coach” (13:35)
- CDC Guidelines & Playing Masked Up (16:33)
- The Umbrella Analogy (20:35)
- Brews of the Month (23:02)
- Wrap-up (25:48)
Sign-up to receive News & Brews Sports Biz notifications when new episodes are released: https://www.jmco.com/news-and-brews/
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
December 9, 2021
Join Katie and Ken as they welcome Angela Pittman, Senior Associate A.D. for Finance with the University of Mississippi Athletics. The trio discusses Ole Miss’s pioneering move as the first to issue cash payments to student-athletes through the Alston Case decision, the Rebels’ proactive stance on financial literacy and tax education, and friendly rivalries off the field.
- Welcome (0:11)
- Angela’s Career Path (0:45)
- Alston Case: Awarding Payments (5:58)
- NIL Tax Education (12:26)
- Supporting Colleagues at Rival Institutions (19:55)
- Brews of the Month (25:15)
- Wrap-up (26:40)
Sign-up to receive News & Brews Sports Biz notifications when new episodes are released: https://www.jmco.com/news-and-brews/
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
November 11, 2021
Join Katie and Ken as they quick hit on five relevant issues impacting the college sports industry—including one in particular that you can really BELIEVE in, as it centers on positivity in sports as we head into the season of Thanksgiving.
0:11 – Welcome
0:45 – Brews of the Month
2:27 – Conference realignment
3:48 – NIL
7:02 – Alston case
8:45 – College athletes seeking employee status
10:50 – Ted Lasso
19:10 – Wrap-up
Sign-up to receive News & Brews Sports Biz notifications when new episodes are released: https://www.jmco.com/news-and-brews/
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
October 14, 2021
Join Katie and Ken as they welcome N’Kosi Perry, starting quarterback at Florida Atlantic University! Perry is the first-ever college athlete to sign a sponsorship deal with an alcoholic beverage provider. In addition to featuring Perry’s perspective on name, image and likeness (NIL), Katie and Ken discuss their experience entering into an NIL sponsorship contract with Perry.
Sign-up to receive News & Brews Sports Biz notifications when new episodes are released: https://www.jmco.com/news-and-brews/
Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/
